Call to Action

For Social Media Networking or Social Media Advertising sitations. Your clients also want you to help persuade site visitors to buy, sign up or take some sort of action. In order to do so, you need to use persuasive language. Use active verbs (“kick the pollution habit for good”); plant catchy slogans (your employer may already have some of these in mind); and try appeal to a variety of readers.


For example, the owner of one small fleet of boats might be convinced to try the aforementioned catalyst via the morality argument (“If you don’t care about the planet, no one will.”) The next site visitor might pooh-pooh that kind of rationale but be excited about the potential financial savings fostered by the product.